Do you remember your first day as a business owner? You were probably just like the rest of us… pretty darned happy and a bit on the proud side. Yeah, back then we thought we could conquer the world. Now we’re too busy conquering our own little corner of the world to pay a lot of attention to the rest of the world… unless it’s to learn a few effective business tactics from successful marketers who have made it big. Tips just like these… that will apply to every market – regardless of the product or service – are a great motivator to try something new. Yeah, you never know when the next idea will be worth a million dollars!
1. Create a Special Offer
A special offer is exactly that… an offer that is special. Normally, customers would not be able to purchase this product or combination of products, and once the products are gone… sorry! I usually have my own time limited offer available. Check out the latest time sensitive special offer here
You don’t have to go out and order a bunch of new products to put together a special offer. It doesn’t take a whole lot… just use what you’ve got. Grab a few items that are related, group them together, discount the price, and your customers will be excited to be getting a good deal. Think about it from your standpoint… you’ve sold three or four items rather than one. Yeah, combination offers are winning deals for everyone!
2. Address Small Customer Groups
Niche markets are everywhere, right under your nose! Within the customer audience that you serve right now are groups of people who share common traits. Think about it… maybe you have a group who speaks Spanish, a group of teens, a group of middle-class family men and women and some seniors trying to live well on a retirement income.
Evaluate these classes of people, and discover the unique needs and desires they share. That will set you up to customize your advertising campaign directly to them. It’s not hard to take your current ads and make a few changes to adjust to the niches. They’ll be impressed that you understand THEM, and the increase in your profits will be the best thanks you can get.
You should have defined your ideal customer when you structured your marketing plan. Once you know who you are marketing to you will be better able to connect with them and speak their language. However it is natural that over time you will organically end up with different types of people on your list. It is then that you need customised marketing campaigns. A 19 year old who wants to know how to make money online as a teenager is not going to respond to the same marketing message as a retiree who needs to know how to succeed online as a senior.
3. Set Up a Winning Referral Program
Successful marketers develop the ability to turn their customers into advocates. Often, they don’t even have to directly ask customers to refer them to others. Their willingness to go the extra mile wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them.
Another effective way to implement this is to set up an actual referral program and recruit affiliates to promote for you. There are some businesses like Partnership To Success who get the majority of their customers by referrals from their affiliates like me who are satisfied customers and happy to spread the word for them.
You may be thinking that you don’t have money to employ an affiliate manager so how can you have an affiliate system. This is one of the reasons I have chosen to build my business on GrooveSell. It comes with an affiliate program that will take care of all the technical stuff and reporting that you would need in order to pay your affiliates. Amazingly it’s free at the moment so you can set up your landing pages, sell unlimited products and have affiliate programs running on all of them without even needing to reach for your credit card. Just needs a name and email. This is for lifetime access at the time of writing.
This brings up another thought about referral marketing. Sometimes it is worth giving away your flagship product for free if you have a profitable back end offer. When you sign up for GrooveSell they will make you an offer to upgrade your free sign up to their full suite of marketing tools for a one time payment for lifetime access. That’s a pretty good offer when you consider what you might otherwise pay for similar tools. This one system will replace Clickfunnels (or any other funnel builder), Paykickstart, Thrivecart (or any other payment gateway), GoToWebinar, WebinarJam, Everwebinar, Zendesk, Active Campaign, Wistia. in fact there are over 15 tools including Surveys and Quizzes for a one time price. All these tools it is replacing could cost you over $3000 per year yet the full suite of Groove products is available for 3 payments of $497 and then you are sorted for life.
Obviously this can’t last forever. This is one of those special offers we spoke about above. I would definitely recommend taking up the free offer if it’s still available and then testing it out before deciding on whether to upgrade. i think you will be impressed.
Quality service is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three people about you. What would happen with a little incentive added to the picture? Yeah, a lot more. Give customers who refer friends a thank you – whether it’s a discount, special gift item, or a simple thank you card – and watch the referrals spiral!
You can get two birds with one stone by implementing customer surveys. A few quick questions about what the customer does and doesn’t like about your product, followed by a request for the names and addresses of friends and family who would benefit from the product, and you’re all set to go with the contact information of a prospective customer! Plus you have feedback on where your product or service could be improved still further and insight in to other things you could create that your customers would probably buy.
You can get access to 50 marketing tips and tricks from Shawn and Brian here. they have made over 100 million dollars so should know a thing or two about how to succeed in business online and offline. There is no charge.