Everybody wants to be more productive and get more done. That’s only natural. You want to make your business more profitable. It’s the goal in one way or another for all of us. And most of us think we have to make some big leaps to get there. But that’s not actually the way to success.. If you focus on consistency in your business and do something to make progress every single day, you’ll greatly increase your chances of success.
Do you remember the story of the hare and the tortoise. Slow and steady wins the race. You can go all out and get a lot of work done all at once. Sometimes that may be necessary. For example, you may have to work more hours for a week or two to prepare for a new product launch, or when you’re first setting up your website. But that shouldn’t be your default strategy. Why? Because you’ll burn out.
Burnout is a serious problem. Most entrepreneurs and small business owners have experienced it and it can take a long time to get over it. A much better strategy, aside from those brief periods of hustle, is consistency. If you make an effort to get something done every single day, you’ll make more progress in the long run. Over the course of a year, you will go further and your business will grow more than if you overdo it and then go into a slump because you have no energy for anything else.
Remember, slow and steady wins the race. It’s much easier to motivate yourself to get something done that takes forty minutes and to do it every day, than something that takes you hours. If you work for hours and hours on end your performance will go down. It’s better to work in blocks. Plan this before you start. Work with total focus on your main goal for a period of 40 minutes. Set a timer so you know when time is up. Then do something else. Get up and move. This is not only better for your focus but also for your health. There are serious health problems for sitting down all day.
Even if you have limited time you’ll get a lot more done if you put in 40 minutes per day, six days a week, than working for two hours once or twice a week.
Habit is one way how consistency can help you grow your business. But there’s something else that will work in your favor when you start to put in a small bit of effort every day. You will start to build momentum that will carry you much further than you would have gotten otherwise. There is something satisfying and motivating about seeing a project completed.
Consistency In Online Marketing
Create content on a regular basis. If you are a blogger then it’s better to write one post a day than 5 one day and then nothing for a month.
Putting out fresh content regularly is great for both your readers and search engines. Both will reward you for your hard work in their own ways.
When you update your site regularly, you’re showing the search engines that you are up to date and relevant. This is something you’re actively working on and the search engines will reward you by giving you higher priority over dormant sites that haven’t been updated for months. There are many other factors that go into ranking, but one of the easiest things you can do to improve your SEO is to create content consistently.
It’s also important to nourish the relationship you have with your readers and provide interesting content. Ideally you want to make them curious enough to browse around the site looking for further information.
When you update your site regularly, you’re training your website visitors to come back for more. They’ll get in the habit of visiting and reading often. Of course that’s not going to happen with every single person who comes across your site, and that’s okay. You want your ideal target audience, the people who are really interested in what you have to share. You’ll get their attention by publishing regularly and as they read and engage with you on your blog, they’ll move closer to becoming a subscriber and then a customer.
Of course, as an added bonus all this content you’re adding regularly is out there attracting new people through search engines, social media, and other people sharing links to your valuable content. That’s why you want to publish consistently to continue to grow.
If you have a mailing list, and you should. it’s important to stay in touch with them regularly. If you don’t, they’ll forget about you. Has it happened to you that you get an email in your inbox and you’re wondering how they got your email address. Then you remember you used to get emails from this person months ago. Don’t give them an excuse to unsubscribe because they have forgotten why they signed up in the first place.
Mailing once a week is a good start for most people. If you’re not crafting email messages for your readers regularly right now, start there. Send out a message and let your readers know what to expect. Good mailing lists are all about setting and meeting expectations. Tell them that you’re excited to kick things off and that you’ll have something fun and valuable stuff to share with them each week. If possible, set a date and time and tell them to keep an eye out for your emails. This will do wonders for your open rates. For example, you could tell them to look for a new message from you every Monday morning. Then deliver on that promise.
Meeting expectations builds trust. Not only are your subscribers more likely to stick around, open, and read your emails, they’ll also trust you when you make an offer or a recommendation. That means you’ll start to see more clicks and sales on your affiliate links, and of course higher conversions on your own product offers. Build that relationship with your target audience and move people from prospect to customer, and eventually to raving fan by staying in touch regularly via email.
These days there are so many social media channels it’s hard to keep up with them all. In truth it’s better to focus on 2 or 3 and do them well than spread yourself too thinly but trying to master them all., Again consistency is the key.. The best way to make sure you’re active where you need to be on a regular basis is to set up a system that works for you. Make a plan for the month so you know what you are going to post in advance.
Consider using automation to help with your blogging and social media posting. There are many options like Hootsuite, MeetEdgar, PostPlanner, and Tailwind (for Pinterest). Use them to schedule and loop posts that will go out without you having to log into your social media profiles every single day. Instead, you can set aside time once every couple of weeks to do the bulk of your work. . Getting organized and figuring out a system that works for you can be such a game changer when it comes to being consistent on social media and growing and engaged following. When you have those main posts going out on schedule, you can then pop in and interact & post in real time as and when time allows.
You can currently get paid for trying out this new autoposting software and providing feedback.
Putting It all Together In A Consistent Plan
Do something every single day to send more traffic your way. This could be content marketing. It could be social media. It could be tweaking your SEO. Or it could be paid ads. Start by making a master list of things you can do to get more traffic. Pick things you can quickly do and rotate through one or more of them on a daily basis. Things that take a bit longer should become part of your weekly and monthly routine. For example, you may choose to learn how to run Facebook ads this month as one of your bigger projects. The most important part is to do things consistently to drive more traffic to your website.
Next, think about what you can do to get more subscribers. Adding an opt-in box to your latest blog post is a quick task that could go on your daily to-do list. Setting up a new opt-in funnel with a fresh lead magnet may make a great weekly project. Writing a book to tap into a new market via Amazon would be more of a project that takes a month or more. Come up with a variety of different things you can try, tweak, and do more to grow your list consistently.
Last but not least, you’ve got to have a way to monetize all your hard work. You can do this by displaying ads on your site, by affiliate marketing or by making your own product. Make a list of what you can do to get your offers in front of fresh eyeballs and get to work. It could be a daily task of running and tweaking ads. Or it could be a free SEO and social media campaign that you work on for a few weeks. Set aside some time each week to work on the next paid product as well.
Keep chipping away and continuing to build and fine-tune your routine.
Don’t beat yourself up but work on shifting your mindset towards a focus on consistency that will allow you to continue growing, expanding, and most importantly keep moving in the right direction when it comes to improving your bottom line.
Your consistent efforts will start to pay off and more importantly, they will begin to compound as you get more traffic, grow your list by leaps and bounds, and add more products each new customer may be interested in. Keep going. Consistency in business is the key to long-term profit.